App Development/ Engineering & Design

In 2016, Hillcrest launched a rebranding and marketing initiative aimed at enhancing the company’s image and, more importantly, establishing a stronger connection with potential customers. Over those past four to five years, we have continued to develop and refine the new brand, ensuring that we leverage every available tool and opportunity four to five years, I was able to develop and refine the new brand, ensuring that Hillcrest leverage every available tool and opportunity to elevate the company to the next level.

In 2020, I initiated our internal app development project.An exciting step in Hillcrest’s digital transformation journey. The Hillcrest internal management app was designed to be a powerful tool for our sales team, enabling them to track sales activity and credit reports for new customers. In addition, the system served as part of a self-management and training initiative for new employees. I was responsible for building and overseeing the entire development process, from initial concept to final deployment. The app was completed after some iterations and it is currently available on both iOS and Android.